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TV18 Stock analysis owns and operates the broadest network of channels 57 in India news and entertainment
News Channels (20 domestic channels):
News Bouquet (20 channels) is India’s largest and diversified in India.
Digital events was conducted for covid vaccination awareness during last quarter
CNBCTV18.com had 13.78mn unique visitors during the quarter of Tv18 technical analysis.
Entertainment & Infotainment channels (37 domestic channels, OTT platforms & Studio)
Entertainment bouquet (Viacom18’s 35 channels + AETNA 18's 2 infotainment channels) stands 3rd in India.
Flagship colours was 2nd in primetime among Hindi TV shows .Launched Sasural Simar ka -2 which attracted 2mn impressions.
New initiatives during the quarter include launch of Cineplex Bollywood free-to-air movie channel and Colors Gujarati channel in the UK.
EBITDA of Tv18 financials was impacted due to launch of news channel last year also due to colours Tamil and Voot Select
Viewership share summary
|
Channel |
Viewership Share |
|
Colours rishtey |
16.4% |
|
Colors Cineplex |
6.9% |
|
Colors Cineplex Bollywood |
3.5% |
|
Colors Kannada |
21.3% |
|
Nick(kids genre) |
14% |
|
Sonic(kids genre) |
13.1% |
|
VH1 (English entertainment genre) |
58% |
|
Comedy Central(English entertainment genre) |
22% |
|
Colors Infinity(English entertainment genre) |
12% |
|
MTV Beats |
21.9% |
|
Secondary GEC Colors |
3.4% |
Voot, Viacom18’s Over The Top (OTT) :
Voot Select was launched in Mar-20 and continues to grow with multiple exclusive launch of various events
Average daily spent time per viewer is 44 minutes approximately
Digital platform analysis :
Voot select OTT platform crossed 1 mn subscribers in its 1st year. The famous big boss show will be launched on exclusively on Voot then will transition to TV
Voot kids watch time rose by 25% QoQ
Iconic Football League Laliga will have exclusive livestream on Voot and will air on MTV (Has 3 year exclusive partnership across India)
Revenue analysis:
Advertisement revenue:
Entertainment : According to Tv18 annual report, revenue from entertainment advertisement of Tv18 value research was impacted due to less demand for advertisement during lockdowns of May and June. However, according to the Tv18 result analysis, the company rescaled its ad revenue through other sources like shifting shooting locations and other innovative solutions.
TV 18 share price revenue was led by rise in news consumption and digital events as by Tv18 share analysis and also by election linked advertisement due to covid second wave.
Subscription revenue:
Domestic subscription grew while international subscription revenue of Tv18 stock price was negatively impacted
Domestic subscription revenue prediction unsure due to proposed new tariff orders
Expenditure analysis:
Expenditure fell 14% YoY even though there was a cost increase in content (due safety precautions taken in full scale news operations and original entertainment programming and distribution) and distribution ( due to new channels placed on DD freedish and cineplex bollywood) .
TV viewership:
News genre viewership grew by 28%QoQ due to lockdown and elections
Entertainment viewership grew by 8% QoQ due to Sports and Pay GEC(Hindi and regional)
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