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The Company was originally incorporated as ‘Vertoz Media Private Limited’ on February 13, 2012 with the Registrar of Companies, Maharashtra, Mumbai as a private limited Company under the provisions of the Companies Act, 1956. Subsequently the Company was converted into public limited Company pursuant to shareholders resolution passed at the Extra-Ordinary General Meeting held on May 22, 2017 and the name of the Company was changed to ‘Vertoz Media Limited’. A fresh certificate of incorporation consequent upon conversion to public limited Company was issued by the Registrar of Companies, Mumbai on June 09, 2017. Pursuant to a resolution of the Shareholders passed on June 14, 2017, the name of the Company was changed to ‘Vertoz Advertising Limited’ and a fresh certificate of incorporation consequent upon change of name was issued by the Registrar of Companies, Mumbai on July 07, 2017.
The Company was incorporated in the year 2012 having registered office located in Mumbai and has offices in US, UK and UAE through their subsidiaries. They have invested in their technology to meet the complex needs of customers. They have achieved significant growth as they have scaled their offerings, including the functionality of their programmatic platform and tools for advertisers and publishers.
Business area of the Company:
The Company is a programmatic advertising company that offers engaging and innovative advertising and monetization solutions which replaces the traditional methods of media buying and selling of advertisement. The Company’s proprietary technology, advanced capabilities and programmatic platform is a highly scalable software platform that powers and optimizes the marketplace for the real-time trading of digital advertising inventory between advertisers and publishers. They call their platform as a ‘Ingenious Plex - The Complete Advertising and Monetization Suite’. Their ‘Ingenious Plex’ incorporates proprietary algorithms, sophisticated big-data storage and processing systems, detailed real-time analytics capability and a geographically distributed infrastructure. They analyze hundreds of data points in real time and execute over 1,000,000 (10 Lakh /1 Million) queries per second.
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