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The company was incorporated on April 26, 2011 as L’avance Dirays Limited under the provisions of the Companies Act, 1956 with Certificate of Incorporation issued by the Registrar of Companies, Gujarat, Dadra and Nagar Havelli. Further, name of the company has been changed from L’avance Dirays Limited to Pure Giftcarat Limited on September 16, 2015 with certificate issued by the Registrar of Companies, Ahmedabad.
The company has independent sales and distribution networks for its products. A substantial majority of its cut and polished diamonds are sold to diamond wholesalers and the jewellery manufacturers in the domestic markets. It procures diamond from suppliers at domestic level and it has good business association with suppliers. It has a centralised procurement policy and generally purchase in large volumes in order to stock. By purchasing in large volumes, the company is able to purchase inventory at lower prices than its competitors, which enables it to sell its products at competitive prices.
Business area of the company
The company is engaged in trading and retailer ship of diamonds in Surat. The company’s operations include sourcing of Diamonds from primary and secondary source suppliers in the domestic market and sale of diamond to the retail and wholesale operations in India. The company primarily sells diamonds to a customer base spread across domestic markets that includes various jewellery manufacturers, large department store chains, retail stores and wholesalers.