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Mirc Electronics

Mirc Electronics

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Sector: Refineries

Market Price

2,529.50

Market Cap(₹Cr.)

2,529.50

-90.00

Quarterly Results ( Figures in Rs. Crores.)

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Overview

Mirc Electronics incorporated in 1981 is engaged in manufacturing and marketing of LCD TV, DVD and home theatres, air conditioner, washing machine, mobile phone, microwave oven and projectors and display products. The company was founded by Mr.G.L.Mirchandani and Mr.Vijay Mansukhani. Company markets its products under the brand name ‘ONIDA’.

Company’s manufacturing plant is located at Thane, Noida and Roorkee. Today the company has network of 33 branch offices, 208 Customer Relation Center's and 41 depots spread across the country. Company produces single colour television in 12 seconds and has manufacturing capacity of 1.2 million sets in a year.

The company also has sales and marketing office in Dubai. Mirc Electronics exports its products to Uganda, Tanzania, Kenya and Ethiopia and SAARC countries. Company are marketed in big hypermarkets like Lu Lu Centres, Carrefours, Geants and Dasmans in GCC countries. MIRC Electronics shares are listed on the National Stock Exchanges and Bombay Stock Exchanges.

Products

  • LCD TV
  • Television
  • DVD and Home Theatres
  • Air Conditioning
  • Washing Machine
  • Mobile Phones
  • Microwave Oven
  • Projectors and Display Product

Milestones

  • 1981- MIRC Electronics was established as a private limited company.
  • 1982- Company started the production of CTV at Nand Bhavan, Mumbai.
  • 1983- The company entered into a technical collaboration with JVC, Japan for CTV.
  • 1985- Company set up an in-house R&D unit.
  • 1986- MIRC Electronics expanded its production capacity and unit was shifted to Kalina .
  • 1990- Company started the production of Tuner.
  • 1991-Akasaka, PCB plant commences its operation. Company established manufacturing plant for CTV in Vasai.
  • 1992- Company crossed 1 million CTV sales mark.
  • 1995-Company received ISO 9001 certification for its quality management.
  • 1998-Company was awarded for excellence in electronics by ministry of IT.
  • 1999-It became first company in India to develop Internet enabled CTV.
  • 2000- Company launched the KY Thunder, Profile Series. 
  • 2001-Company won AV Max award for best CTV. It launched Onida Black, flat CTV range. The same year it launched multimedia projectors. Company commenced project to increase CTV capacity to 1 million
  • 2002- It completed project of expanding capacity from 600K CTVs to 1.2 million CTV's per year. Company launched 'KY Theatre'- its first complete Home Theatre package with circle surround sound. Company launched its economy brand-'Igo'. Company also launched VCD player.
  • 2003- It launched world's first LCD remote 'i-Control'. The same year it launched air-conditioners, rear projection TV, plasma TV and DVD players and fully automatic front loading washing machines. Company started its operation in Russia.
  • 2004- Company launched its 'Oxygen Series' CTV. The same year it microwave oven.
  • 2005-Company launched its 'POISON' range of CTV's     

      

Future Plans

Mirc Electronics expects to increase its presence in their product portfolio and emerge as a leading solutions provider for electronic home improvement good. The Company has also introduced a high tech world class LCD which is considered the best in the industry.

Brands Of Mirc Electronics

Brands Of Mirc Electronics

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