Macrotech Developers is one of the largest real estate developers in India, by residential Sales value for the financial years 2014 to 2020. Currently, it has residential projects in the MMR and Pune. In 2019, it forayed into the development of logistics and industrial parks and entered into a joint venture with ESR Mumbai 3 Pte. (ESR), a subsidiary of ESR Cayman, an Asia Pacific focused logistics real estate platform. It also develops commercial real estate, including as part of mixed-use developments in and around its core residential projects.
The company’s customer-centric business model focuses on designing and developing its ‘branded products’ to address consumer needs across locations and price points. Its core competency lies in professionally managing the real estate value chain as it has in-house capabilities to deliver a project from conceptualization to completion. It has a strong focus on de-risking projects and improving its return on investment with fast turnaround time from acquisition to launch to completion.
The company’s brands include “Lodha”, “CASA by Lodha” and “Crown - Lodha Quality Homes” for its affordable and mid-income housing projects, the “Lodha” and “Lodha Luxury” brands for its premium and luxury housing projects, and the “iThink”, “Lodha Excelus” and “Lodha Supremus” brands for its office spaces. Its inhouse sales team is supported by a distribution network of multiple channels across India as well as key non-resident Indian (NRI) markets, such as the Gulf Cooperation Council, United Kingdom, Singapore and the United States. The company’s large ongoing portfolio of affordable and mid-income housing projects include Palava (Navi Mumbai, Dombivali Region), Upper Thane (Thane outskirts), Amara (Thane), Lodha Sterling (Thane), Lodha Luxuria (Thane), Crown Thane (Thane), Bel Air (Jogeshwari), Lodha Belmondo (Pune), Lodha Splendora (Thane) and Casa Maxima (Mira Road).
Business area of the company
The company is primarily engaged in affordable residential real estate developments and in 2019, it entered into the development of logistics and industrial parks and also develop commercial real estate.
Awards and Accreditations
2014: The Global Leadership in Real Estate Award’ in the NDTV Property Awards.
2014: The Most Trusted Real Estate Brand in the Country’ by the Brand Trust Report.
2014: Ranked as one of India’s Best Companies to Work for, 2014’ by Great Places to Work.
2014: India’s Most Admired Builders’ by the Construction World Architect & Builder (CWAB).
2015: Special Recognition Award’ in the ET Best Realty Brands (BRB) Awards.
2015: Ranked as one of India’s Best Companies to Work for, 2015 by Great Places to Work.
2016 ‘Best Private Township’ in the BW Business World Smart Cities Awards.
2016: Certificate of recognition for ‘Iconic Upcoming Project- World One Worli’ as the Times Realty Icon 2016 by Optimal Media Solutions.
2017: Best ‘Social Media Integrated Campaign’ for the World Towers at the National Awards for Marketing Excellence by Times Network.
2017: Most Respected Real Estate Brand – India’ by 2017 Grohe Hurun.
2017: Scroll of Honour award for ‘Marketing Firm of the Year – India’ by CREDAI.
2018: Lodha Altamount recognised as one of the ‘Best Residential Project under Ultra-Luxury Segment’ in the West Zone of India by CNBC Awaaz Real Estate Awards 2017-18.
2019: Best Activation Campaign Store Launch for Lodha Xperia Mall by the Activation Venue Forum.
2020: Certificate of recognition for ‘Top Developer of the Year’ as the Times Real Estate Icons, West India 2020 by Optimal Media Solutions.
Major events and milestones
2005: Launched Lodha Paradise in Thane.
2006: Start of acquisition of land for Palava city.
2006: Macrotec Constructions Private Limited (our erstwhile Subsidiary) won the bid for Apollo Textile Mills in an auction from National Textile Corporation for Bellissimo, Primero & Excelus projects.
2008: Investment of Rs 16,400 million from Deutsche Bank in Cowtown Infotech Services Private Limited.
2008: Investment from ICICI Ventures in Lodha Elevation Buildcon Private Limited in respect of ‘iThink Thane’.
2010: Launch of Phase I of Palava City.
2011: Acquisition of Wadala land parcel through auction process conducted by Mumbai Metropolitan Region Development Authority.
2011: Launch of World One project in Lower Parel, Mumbai.
2012: Exit of Deutsche Bank from Cowtown Infotech Services Private Limited.
2012: Launch of New Cuffe Parade project in Wadala, Mumbai.
2013: Launch of South Mumbai’s largest landscape, ‘The Park’ in Worli.
2013: Acquisition of Washington House for Lodha Altamount project from the US Government.
2014: Expansion into UK with acquisition of two development sites in Central London, including Canadian High Commission.
2015: Successful closure of international bond offering of 12% $200 million due in 2020 by its Subsidiary, Lodha Developers International Limited.
2015: Launched Lodha Luxury collection for super high-end residential.
2015: Acquisition of 87 acre land from Clariant Chemicals in Thane.
2016: Launch of Amara in Thane.
2017: Exit of HDFC Venture Fund and Tramos Limited from Shreeniwas Cotton Mills Limited.
2017: Exit of ICICI Ventures (iThink Thane in Lodha Elevation Buildcon Private Limited).
2017: Launch of Lincoln Square project in London.
2018: Follow-on fund raising of $125 million on 12% USD Bonds due in 2020.
2018: Development finance tied up for both the London properties.
2018: Acquisition of five acres of land parcel in Jogeshwari.
2018: Launch of Seamont project in Walkeshwar, Mumbai.
2018: Launch of Upper Thane project in Thane.
2019: Joint Venture with ESR Mumbai 3 Pte. Limited for developing an industrial park at Palava.
2019: Sale of NCP commercial tower 1 for a total consideration of Rs 10,550 million through sale of shares of subsidiary company to Varde Group, Singapore.
2020: Repaid the bond of $325 million and raised the fresh bond of $225 million due 2023 by subsidiary, Lodha Developers International Limited.
2020: Launch of ‘Lodha Crown’ in Thane.
2021: Launch of ‘Lodha Villa Royale’ in Thane.