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Indian Terrain Fashions is an India-based company, which is engaged in the business of manufacture and sale of apparel. Indian Terrain Fashions was founded with the aim of providing men in India with premium workwear and smart-casual clothing. The company launched ‘Indian Terrain’, a brand to cater to the needs of the cosmopolitan, mature, upwardly-mobile man. The range of garments offered includes shirts, trousers, t-shirts, shorts, sweaters, jackets, and denims. Indian Terrain demerged from Celebrity Fashions, the parent company, in 2010.
The company introduced a brand called ‘Indian Terrain BOY’ in September 2015. The collection has been designed for boys between the ages of 4 and 16 years and consists of garments that carry interesting prints and patterns, with a few pieces inspired by Indian Terrain’s menswear line. The categories offered include Shirts, T-Shirts, Trousers, Shorts, Winter-wear and Denims.
Indian Terrain Fashions Company launched a range of carefully curated footwear styles under the label ‘Indian Terrain Footwear’ in October 2016. With understated designs and a muted colour palette, the shoes pair well with the brand’s iconic khakis and chinos.
Indian Terrain has retails across the country through 800+ Multi Brand Outlets (MBOs), 150+ doors of Large Format Stores (such as Lifestyle, Shoppers Stop, and Central), 100+ Exclusive Brand Outlets (EBOs), and key e-commerce platforms as well. The apparel is also available on the brand’s e-commerce site.
Business area of the company
The company is engaged in selling garment in the local market by setting up exclusive brand retail outlets across India.
Product
The Company offers work wear and casual clothing for men. The Company offers a range of garments, including shirts, trousers, t-shirts, shorts, sweaters, jackets and denims and also offers accessories, such as belts, wallets and socks.
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