The supermarket chain of DMart stores is owned and operated by Avenue Supermarts Ltd. (ASL). DMart is a one-stop supermarket chain that aims to offer customers a wide range of basic home and personal products under one roof. DMart was started by Mr. Radhakishan Damani and his family to address the growing needs of the Indian family. DMart owns over 20% market share in the supermarket category. As of FY21, the revenue mix of the company stands as follows: Foods (57.4%), Non-Foods (19.7%), and General Merchandise & Apparel (22.9%).
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Avenue Supermarts incorporated in year in 2002 is Mumbai based supermarket chain D-Mart. The company is among the largest and the most profitable F&G retailer in India. It offers a wide range of products with a focus on the Foods, Non-Foods (FMCG) and General Merchandise & Apparel product categories. It has many stores located across several cities in India. The company operates and manages all its stores. It also operates distribution centres and packing centres which form the backbone of the supply chain to support its retail store network.
Business area of the company
The company operates and manages all their stores. They operate predominantly on an ownership model (including long-term lease arrangements, where lease period is more than 30 years and the building is owned by it) rather than on a rental model. The company opens new stores using a cluster approach on the basis of adjacencies and focusing on an efficient supply chain, targeting densely-populated residential areas with a majority of lower-middle, middle and aspiring upper-middle class consumers. The company operates distribution centres and packing centres which form the backbone of the supply chain to support the retail store network.
The key product categories:
Major events and milestones