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Metro Brands is one of the largest Indian footwear speciality retailers, and is among the aspirational Indian brands in the footwear category. It opened its first store under the Metro brand in Mumbai in 1955, and has since evolved into a one-stop shop for all footwear needs, by retailing a wide range of branded products for the entire family including men, women, unisex and kids, and for every occasion including casual and formal events. The company retail footwear under its own brands of Metro, Mochi, Walkway, Da Vinchi and J. Fontini, as well as certain third-party brands such as Crocs, Skechers, Clarks, Florsheim, and Fitflop, which complement its in-house brands. These brands have a pan-India appeal across regions. It also offers accessories such as belts, bags, socks, masks and wallets, at its stores. It also retail footcare and shoe-care products at its stores through its joint venture, M.V. Shoe Care, making it a ‘one-stop-shop’ for all footwear and related accessories to its customers.
The company endeavour to drive its sales through a strong focus on product assortment – a Theory-of-Constraints (TOC) method for its supply chain, offering greater availability and reducing stock-outs. This is coupled with an incentive-based remuneration system for its front-end and backend sales staff. The company operates on an asset light model with third-party manufacturing through long-standing vendor relationships, optimum store size and layout, and long-term lease arrangements. It introduces new designs frequently through its vendor engagements based on its combined understanding of prevailing trends and regional sensitivity. To efficiently manage inventory for its wide range of products, it follow a pull model for product availability at its stores where product placement is led by a demand driven inventory replenishment method. This helps it ensure optimum inventory management and accessibility to the latest products.
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The company is one of the largest Indian footwear speciality retailers, and is among the aspirational Indian brands in the footwear category.
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