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Trent Limited, part of the Tata Group, is a leading retail company in India operating brands like Westside, Zudio, Landmark, and Utsa. It is engaged in apparel, accessories, and lifestyle retailing, and has also expanded into the food and grocery segment through Star Bazaar and Booker Wholesale in partnership with Tesco.
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Trent Limited was originally incorporated as Lakme Limited (Lakme) on December 5, 1952. Lakme was in the business of manufacturing, sale and export of cosmetics, toiletries and perfumery products. In 1998, Lakme decided to divest from its cosmetics business and decided to pursue the field of apparel retailing, given the absence of established brands in most categories. It was decided that Lakme would establish a strong presence in the apparel and soft goods retailing market by opening a chain of departmental stores across the country.
Towards this end, in March 1998, Lakme acquired Littlewoods International (India) Private Limited (LIIPL) from Littlewoods International Limited, U.K. LIIPL was in the business of retailing of readymade garments and related merchandise. In parallel, with effect from January 1, 1998, Lakme Exports Limited, a subsidiary of Lakme, was amalgamated with LIIPL and the merged entity was named as Trent Limited. Subsequently, with effect from July 1, 1998, Trent Limited was amalgamated with Lakme, and the name of Lakme Limited was changed to Trent Limited.
Trent is one of the leading players in the branded lifestyle space in India. It owns and operates multiple brands that bring quality, affordability, and enhanced customer experience to a diverse consumer audience. Its key concepts in the fashion space include Westside, Zudio and Samoh, and in the food and grocery space, it operates under the Star banner.
The company is engaged in retailing / trading of apparels, footwear, accessories, etc. It operates through ‘Westside’, ‘Zudio’, ‘Utsa’ and ‘Samoh’ retail formats. Westside - Trent’s flagship format offers apparel, footwear and accessories for men, women and children, along with furnishings, decor and a range of home accessories. Operating with a predominantly exclusive brands model, Westside continues to demonstrate the ability to compete effectively in the market place. Zudio is a value retail format catering to apparels and footwear for men, women and children. Utsa is a modern Indian lifestyle format which offers ethnic apparel, beauty products and accessories. Samoh offers luxurious occasion and ethnic wear for men and women.
Brands
Fashion & Lifestyle:
Westside: Trent’s leading lifestyle concept, offers branded fashion apparel, footwear and accessories for women, men and children, along with a wide range of home furnishings and decor. Westside has an active presence in all aspects of the value chain, including design, production, supply chain, stores and customers. It offers a differentiated portfolio of exclusive in-house-designed brands that are in sync with the latest fashion trends, appealing to a wide spectrum of style-conscious consumers across defined customer segments. Westside has stores across cities with additional online reach across India exclusively through Westside.com, Tata Cliq and Tata Neu.
Zudio: Trent’s value-fashion concept - Zudio - is anchored around accessibility. It offers function and fashion at irresistible prices for women, men and children. The exclusive offerings are curated in-house and made available at very sharp price points. Zudio has evolved into a rapidly growing concept that appeals to all with a deep commitment to being accessible across facets - fashion, reach and lifestyle. Zudio stores are present in attractive and prominent locations, and aim to offer an exciting shopping experience for customers.
Utsa: It is a modern Indian woman’s lifestyle destination. The Utsa store is curated to be a portal of discovery - curating the best of Westside's apparel, footwear, innerwear, beauty and accessories, appealing to the creative, discerning and aspiring woman.
SAMOH: It is an elevated and differentiated occasional wear concept that focuses on elegant, expressive, modern silhouettes that emphasise versatility. With premium fabrics, intricate designs, and attention to detail, SAMOH aims to be the go-to brand for customers looking for occasion wear that is both stylish and timeless and provide a compelling touch of luxury and sophistication to its customers while they shop for their special moments. SAMOH caters to those who appreciate luxurious and modern takes on cherished designs and motifs from the Indian hinterland. SAMOH’s range draws inspiration from traditional roots and blends it seamlessly with modern aesthetics.
Food & grocery:
Star: This supermarket concept operating under the “Star” banner offers a curated assortment of products including FMCG, staples, and a comprehensive fresh offering (vegetables, fruits, dairy & non-vegetarian products). The offering is also supported by a compelling range of its exclusive retail brands at attractive prices. The Star format has increasingly evolved into a sustainable model with growing sales densities and repeat customers. Star stores are primarily operated by Trent Hypermarket Private Limited (THPL) - a 50:50 joint venture between Trent Ltd. and Tesco Plc UK.
Booker: The company operates cash and carry stores under the Booker Wholesale banner. Booker Wholesale focuses on categories and assortments relevant to small businesses, which include products in categories across staples, processed foods, confectionery, personal care, home care, soft drinks, dairy, etc. The concept serves kirana stores, traders, wholesalers, small businesses, hotels, restaurants and caterers.
Awards
Trent
Westside
Star
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