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Agro Tech Foods Ltd (ATFL) was incorporated on November 21,1986 and obtained the certificate of commencement of business on January 9,1986. The company has been promoted by C.N. Balu.
ATFL is a public limited company engaged in the business of marketing food and food ingredients to consumers and institutional customers. The company is affiliated to ConAgra Foods, Inc of USA, which is one the world's largest food companies.
ConAgra is one of the leading food services company in the US with a variety of popular brands which cater to the consumers in retail packaged form as well as through the catering industry. The food service business in India is supplying food products such as Lamb Weston, oils, popcorn to the hotels, restaurants and catering establishments.
The company is engaged in the production of agricultural products. It operates in three segments: Sourcing and Institutional Business, Branded Foods and Others. Sourcing and Institutional Business segment includes oils and agricultural raw materials procurement, crystal and rath bulk packs, the seed buying and processing operations, food service and poultry feed ingredients. The Branded Foods segment includes products sold under the brands of Sundrop, Crystal, Rath, Sudham, and Healthy World. Others includes seed operations.
Product range of the company:
Sundrop Superlite was the first innovative product for the Indian consumer. It was the first refined sunflower oil in the market in 1988.
Sundrop Heart has been to-date the only Blended Oil with a proven claim of cholesterol reduction. In addition, it is the oil which has the right amount of Oryzanol to stake and prove this claim; also, it is the oil which has the best MUFA:PUFA ratio as recommended by the American Heart Association (AHA).
ACT II Instant Popcorn is a very innovative offering, enabling the consumer to make his or her own hot and fresh popcorn in just 3 minutes, whether or not the person has a microwave oven at home. This innovation was triggered due to the understanding of the consumer infrastructure.
ACT II Microwave Popcorn, when launched, was the only microwave popcorn in the market. Till then, popcorn as a snack existed in the consumers’ minds only as an outdoor snack.
Healthy World Dried Green Peas is the first and only offering of dehydrated, long shelf-life (24 months) green peas in the Indian market. This allows consumers to have their delicious green-peas laced food 'Whenever they want'.
Snack Pack is the only shelf-stable pudding, made so healthy, nourishing and wholesome because of its contents, available in India.
Swiss Miss Hot Cocoa Mix is the only indulgent chocolate treat in the Indian market.
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