Adani Wilmar is one of the few large FMCG food companies in India to offer most of the primary kitchen commodities for Indian consumers, including edible oil, wheat flour, rice, pulses and sugar. Commodities, such as edible oils, wheat flour, rice, pulses and sugar, account for approximately 66% of the spend on primary kitchen commodities in India. The company offers a range of staples such as wheat flour, rice, pulses and sugar. Its products are offered under a diverse range of brands across a broad price spectrum and cater to different customer groups. The company’s portfolio of products spans across three categories: (i) edible oil, (ii) packaged food and FMCG, and (iii) industry essentials. A significant majority of its sales pertain to branded products accounting for approximately 73% of its edible oil and food and FMCG sales volume for the financial year 2021 (excluding industry essentials which were offered on a non-branded basis).
The company operates an integrated manufacturing infrastructure to derive cost efficiency across its different business lines. Its integration includes the following means: (i) backward and forward integration. Most of its crushing units are fully integrated with refineries to refine crude oil it produces in-house. It further derive de-oiled cakes from crushing and use palm stearin derived from palm oil refining to manufacture oleochemical products, such as soap noodles, stearic acid and glycerin, and FMCG, such as soaps and handwash; (ii) integration of manufacturing capabilities of edible oils and packaged foods at the same locations. Such integrated manufacturing infrastructure has enabled it to share supply chain, storage facilities, distribution network and experienced manpower among different products and reduce the overall costs for processing and logistics.
Business area of the company
The company is one of the few large FMCG food companies in India to offer most of the essential kitchen commodities for Indian consumers, including edible oil, wheat flour, rice, pulses and sugar. Its products are offered under a diverse range of brands across a broad price spectrum and cater to different customer groups.
Awards, accreditations and recognitions
2016: Certificate for ‘India’s Most Admired Brand’ for 2016-2017.
2016: ‘Fortune Foods’ was ranked as ‘India’s Most Attractive Edible Oil Brand’ by India’s Most Attractive Brands, 2016 in a study covering 10,000 brands across 16 cities.
2017: ‘Superbrands 2017’ status was conferred upon ‘Fortune’ by the Independent Superbrands Council.
2018: ‘Social Impact Award for Best Public Health Initiative’ – Silver for ‘SuPoshan’, as part of the ACEF Asian Leadership Award, 2018 for Excellence in CSR.
2020: Commendation certificate for ‘Strong Commitment in Food Safety’ for Neemuch unit, as part of the Confederation of Indian Industry (“CII”) Award for Food Safety, 2020.
2020: Commendation certificate for ‘Significant Achievement on Food Safety’ for Unit-1, Krishnapatnam, as part of the CII Award for Food Safety, 2020.
2021: Certificate of Appreciation for contribution towards ‘Healthcare Services to prevent Malnutrition & Anemia’ as part of the Times CSR Awards, 2021 (Gujarat).
2021: Angshu Mallick awarded the Globoil ‘Man of the Year’ award as part of the World’s Leading Edible Oil and Agri Trade Conference, 2021.
Major events and milestones
1999: Incorporated in January 1999.
2001: Commissioned edible oil refinery of 600 TPD at Mundra.
2001: ‘Fortune’ brand of edible oils was launched in northern and western India.
2005: Acquisition of the Mantralayam unit.
2006: Acquisition of the Bundi and Haldia units.
2009: Acquisition of the Shujalpur, Nagpur, Chhindwara and Neemuch units.
2010: Acquisition of Rajshri Packagers Limited, Mangalore.
2010: Acquisition of Satya Sai Agroils Private Limited.
2010: Launched ‘King’s’, ‘Bullet’ and ‘Ivory’ brands and ‘Raag Gold’ refined palmolein oil.
2011: Acquisition of Acalmar Oils and Fats Limited.
2011: Launch of ‘Pilaf Gold Pure Basmati Rice’.
2012: Addition of the Alwar and Mundra Castor units.
2013:‘Fortune Rice Bran Health Oil’ was launched.
2014: Commenced production at state-of-the-art oleochemical manufacturing complex at Mundra.
2014: Launch of ‘Fortune Besan’.
2014: Launch of ‘Fortune Pulses’.
2015: Launch of ‘Fortune Soya Nuggets’ and ‘Fortune Basmati Rice’.
2016: Launch of ‘Fortune Vivo Pro Sugar Conscious Oil’.
2018: Launch of ‘Fortune Chakki Fresh Atta’ in Delhi NCR and Uttar Pradesh.
2018: Acquisition of an edible oil refinery from Gokul Refoils and Solvent Limited at Haldia.
2018: Acquisition of an edible oil refinery at Paradip from Cargill India Private Limited.
2018: Acquisition of a rice plant at Ferozepur from Ferozepur Foods Energy Private Limited.
2019: Acquisition of an edible oil refinery from Louis Dreyfus Company India Private Limited at Nellore.
2020: Launch of the new ‘Fortune’ logo.
2020: Launch of ‘Fortune Super Food Khichdi’.
2020: Launch of ‘Alife Soap’ in the personal and skin care category.
2021: Launch of ‘Fortune Sugar’ and ‘Fortune Soya Chunkies’.
2021: Launch of personal care products like handwash and hand sanitizer under the ‘Alife’ range.
2021: Set up ‘Fortune Mart’ stores at various locations.
2021: Acquisition of Adani Wilmar.