Subdued demand for Domestic kitchen and home appliances due to inflationary concerns especially in the entry-level segment | TTK Prestige Q4FY22 Conference Call Highlights

• Q4FY22: Domestic Sales grew by 16.0% from Rs.532.92 Crores to Rs.618.32 Crores.

• All channel and all geographies contributed with double digit growth during this year.
• All major product categories except Cleaning Solutions grew in double digit both in value and volume. Cleaning Solutions had a larger base effect due to high pent-up demand seen in the PY.
• There was pressure on consumer spending due to inflation as well as availability of alternate avenues for spending like travel & tourism, etc. This led to subdued demand for Domestic kitchen and home appliance.
• All Channels were active throughout the quarter, though Omicron was a dampener.
• Price increases had been taken in the previous quarters as well towards the end of Q4. By and large the COGS (cost of goods sold) for the year remained stable in spite of all the cost increases. The company continues to maintain healthy margins through improvement in efficiencies.
• Exports continued to be robust though the impact of logistics issues including freight cost continued during this quarter as well.
• Introduced 28 new SKUs during this quarter across all categories. Pressure cookers and Gas Stoves on Svachh platform continue to gain momentum.
• Prestige Xclusive chain strength stood at 665 in 374 towns contributing significantly to total sales.
• Trade collections improved meeting the trade norms of the company.
• The Company had to carry raw material inventory higher than norms during this quarter to hedge against the continuing commodity price increase.
• During Q4 the Company made a strategic investment in Ultrafresh Modular Solutions Ltd engaged in the business of Modular Kitchens and kitchen appliances having many franchisee outlets across India. The overall investment size is of the order Rs 30 Crores towards primary as well as secondary acquisition. During this quarter, the Company invested Rs 20 Crores and acquired 40.81% voting rights through allotment of fully paid-up as well as partly paid-up shares. Ultrafresh became an Associate of the Company from 16th February 2022.
• UK SUBSIDIARY – HORWOOD HOMEWARES LTD: Horwood achieved a sale of £4.9 million (PY £4.8 million) in Q4. Full year sales was £18.8 million (PY £16.2 million) a growth of 16% against the backdrop of Brexit, COVID-19 pandemic, and geo-political tensions. Operating EBITDA for the year was £2.0 million (PY £1.6 million) a creditable increase of 25% in spite of global supply chain issues and steep increase in key commodity prices.
• The company has slated for launch around 33 new SKUs during Q1 of FY 23.
• Going forward coming wants to have 8-12% of revenue contribution from exports.
• Total market size of the kitchen appliances industry is Rs 16-18 thousand crores. Penetration of cookers and cookware is nearly 90% in urban areas. Market size of pressure cookers is Rs 2500-3000 Cr and cookware is around 3000-3500 Cr.
• 85% of the cookers are part of Svatch platform.
• Growth has been good both in rural and urban areas in the middle to upper middle category. But the entry level demand is suffering.
• Capex 50-55 Cr in FY22. 50-75 Cr of capex going forward.
• Price hikes taken during FY22: Pressure cookers (6-7%), appliances (8-10%).
• Company is targeting Rs 5000 Cr sales by FY25. Inorganic will constitute Rs 1000 Cr while rest will be by organic means.

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