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V-Mart Retail Ltd. was founded in 2002. V-Mart is a complete family retail store chain offering apparel, footwear and accessories for men, women and kids. The company also offers a wide range of home furnishings, general merchandise, toys, tableware, utensils, and other home utility items. In 2018, V-Mart Retail was adjudged the world’s best performing departmental store, as per data compiled by Bloomberg. In 2019, the company was bestowed with the 'Transforming India Through Retail' award for 'Transforming lives in Tier II and III cities' by Ministry of Textiles, Govt. of India.
Business area of the company
The company is engaged in the business of retail trade. The company is into business of apparels for Men, Women, Girls, Boys. It is also into Home decor and Kirana Bazar.
V-Mart has internally created 4 divisions/formats
V-Mart Aspire - This format caters to the young generation and hence the focus of the company is to provide GEN X latest trends in fashion. The target customers are the youth and hence the designers in the company study the market trend to purchase and stock the merchandise accordingly.
V-Mart Plus - These stores cater to all the age groups and serve the basic needs of customers and provide contemporary fashion as well. Since the store serves customers of all age group and across the sections of the society, the company stocks the merchandise accordingly. These stores are normally in an area where the target customers range from kids to senior citizens.
V-Mart Corporate - These stores are targeted at customers from the age group 22-25 years and serve their contemporary fashion needs. The merchandise in these stores are specifically for office going individuals, both male and female and this line has been internally termed by the company as Gold Line Fashion. These stores are located in areas where the population mostly comprises of working professionals.
V-Mart Values - These stores cater to all age group formats focusing on basic needs keeping in mind the economic status of the region where the store is situated. But along with providing low cost products with good fashion, the quality of the products is not compromised on and the company provides value for money while manufacturing/purchasing low cost products.
Awards
2016-17
2017-18
2018-19
2019-20
Milestones
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