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Swiss Military Consumer Goods was taken over by the present promoters in September, 2020 as “Network Limited” which was incorporated as on January 25 1989. The name of the company was changed to its present name “Swiss Military Consumer Goods Limited” and a fresh certificate of incorporation consequent upon change of name was issued by the Registrar of Companies, Delhi on December 03, 2020.
With a growing network of hundreds of dealers & touch points across the country, the company has built a noteworthy presence in a very short span of time. The company have emerged stronger and are well positioned to harness the long-term growth opportunities in India. Rapid urbanization, favourable demographics, rising disposable income and increasing inclination towards premium products will drive market growth. The goal is to simplify things for consumers and be a part of their day-to-day life by keeping things affordable.
Business area of the company
The company is primarily engaged in the business of trading and marketing of lifestyle products of all kinds including but not limited to Travel Gear, Home Appliances Vertical and Men’s Innerwear & Loungewear verticals, under the brand “Swiss Military”.
The company’s Innerwear Category is one of the high growth categories in the apparel market and promises growth and innovation. The company is seeking to mark its presence in the premium segment with premium affordable products under the internationally renowned and celebrated brand “Swiss Military”.
The products in Appliance category are promoted/marketed by the Company are sourced from various OEM’s who work with the company on contract basis. These original equipment manufacturers (OEMs), manufacture the final products based on the specifications and quality benchmark provided by the Company.
In the Baggage/Travel Gear category the Company has been offering Innovative solutions and addresses the ever- evolving needs of the travellers across India. The Company addresses the luggage needs of young visionaries and leaders who are relentless in their pursuit of the next big idea and the next revolution. Its product range straddles price points, enabling customers to engage with the brand specifically designed for their budget and lifestyle. The company has stayed focussed on investing in product innovations that meet shifting customer preferences and are most relevant in creating the best customer experience. The company’s products are crafted for superior performance and are put through the most stringent quality tests. The quality of its products is complemented by after-sales services provided across its brand portfolio.
Product categories
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