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Studds Accessories was incorporated as ‘Studds Accessories Private Limited’ on February 3, 1983. It became a deemed public limited company in terms of Section 43(A) of the Companies Act 1956 with effect from March 31, 1990, and the word ‘private’ was deleted from the name of the company. It was subsequently converted into a public limited company pursuant to a special resolution dated October 22, 1994, passed by the shareholders of the company and its name was changed to ‘Studds Accessories Limited’.
It is the largest two-wheeler helmets player in India. Owing to its operational history of decades, its flagship brand ‘Studds’ is recognized as a popular brand in the two-wheeler helmet market in India. The safety, reliability and quality associated with a helmet brand are the key attributes which increase customer confidence and influence a purchase decision. Over time, its consistent focus on improving the safety features and quality of its helmets have helped it in establishing its brands, Studds and SMK, as trusted brands amongst its customers. It has obtained key certifications such as ISO 9001:2015 (for quality management system), ISO 14001:2015 (for Environmental Management System), IS 4151:2015 (for Protective Helmets for Motorcycle Riders issued by the BIS) and Economic Commission of Europe (ECE) ECE 22.06 (for certifying compliance with ECE) for sale of its products in India and global markets.
Its extensive experience in the helmet and two-wheeler lifestyle accessory market has given it deep insights into customer requirements, enabling it to design products with a primary focus on safety supported by quality, fit, comfort, and sizing. By harnessing this knowledge, it has strategically developed a product portfolio under its two leading brands, Studds and SMK, with each brand positioned to cater to well-defined needs of their respective target consumers, while being complimentary to each other along the price points.
It also engages the services of specialised design firms for designing and conceptualising certain niche designs for its helmets. It has also engaged services of a Spanish design firm and launched Studds and SMK full face and flip-up helmets with inbuilt Bluetooth technology in order to enhance the riding comfort and safety of motorcycle riders.
Business area of the company
The company is engaged in design, manufacture, market and sell of two-wheeler helmets under the ‘Studds’ and ‘SMK’ brands and other accessories (such as two-wheeler luggage, gloves, helmet locking device, rain suits, riding jacket and eye wear) under the ‘Studds’ brand. Its products are sold pan-India and in several countries internationally, with its key export markets situated across Americas, Asia (excluding India), Europe and rest of the world. It also manufactures helmets for Jay Squared LLC, which are sold under the ‘Daytona’ brand in the United States of America, as well as for O’Neal under their branding, supplying to markets in Europe, United States of America and Australia.
Products of the company
Studds
SMK
Awards and recognitions
History and Millstones
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