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The company commenced its operations in the year 2006. The company provides various insurance products in Health, Accident Insurance and various Overseas Travel Insurance. The company sells its products directly as well as through various channels like brokers, agents, and online. The company also has various tie-ups with various banks which help the company to sell its products through its various banking channels.
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Star Health and Allied Insurance Company is and continues to be the largest private health insurer in India. The company offers a range of flexible and comprehensive coverage options primarily for retail health, group health, personal accident and overseas travel. Its products target a variety of customer segments, including individuals, families, students, senior citizens, as well as persons with preexisting medical conditions across the broader middle market customer segment. Its products include family floater products, in which the sum insured covers the entire family on the payment of a single annual premium; individual products, which are tailored to the needs of the individual; and specialized products, which focus on customers with pre-existing conditions after taking into account the associated risks. It developed these specialized products through its innovation-driven product development process and analysis of market demand and coverage gaps using its market leading claims processing experience of approximately 6.7 million claims processed since its inception until September 30, 2021. It distributes its health insurance policies primarily through individual agents.
The company has invested in advanced technologies to develop a flexible and integrated information technology platform across its business processes, including omni-channel applications, such as its agent application, STAR ATOM, which assists agents to complete the policy sales process remotely in an effective and efficient manner, and its customer self-service application, STAR POWER, which enables it to deliver, in a consistent and personalized way, a customer experience that meets customers' insurance needs through a seemingly single channel regardless of customer entry points. It has also actively focused on streamlining the underwriting and claims processes for its customers through its proprietary information systems that it has developed in-house.
Business area of the company
The company is providing sterling services in health, personal accident and overseas travel insurance etc. It has excellent products to cater everybody, be it individuals, families or corporates. It work directly as well as through various channels like agents, brokers, online etc.
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