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Rupa is No.1 knitwear brand in India, covering the entire range of knitted garments from innerwear to casual wear. The company has evolved to become the frontrunner in India and a leading player in global markets with far-reaching footprints and millions of satisfied customers. It has presence through 120,000 retail outlets, 1,200 dealers and over 300 sales and marketing professionals. It has wide bouquet of own brands having strong brand recall, developed through consistent investment in ad spends and has strong brand portfolio across consumer classes - basic, midpremium, premium and super-premium.
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Rupa is one of the largest branded innerwear company in India catering to large addressable market.
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