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Burger King India or Restaurants Brand Asia is one of the youngest and fastest-growing players in India’s Quick Service Restaurants (QSRs) Sector. QSR Asia is their Holding Company. The Company is the National Master Franchisee of the Burger King in India. It has an exclusive right to establish, develop, and operate Burger King branded restaurants in India. Burger King operates in only one segment Food & Beverage.
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Restaurant Brands Asia (RBAL) (formerly known as Burger King India) is the national master franchisee of the Burger King brand in India. It has exclusive rights to develop, establish, operate and franchise Burger King branded restaurants across India. The master franchise agreement enables the company to leverage Burger King’s globally renowned brand name to strengthen its brand recall in India. RBAL also leverages the technical, marketing and operational expertise associated with the global brand. Founded in 1954, the Burger King brand is a global quick service burger chain known for food quality and value and as the only place guests can get the iconic flame-grilled Whopper burger.
In Indonesia, RBAL operates as the master franchisee for the brands, Burger King and Popeyes through its subsidiaries, PT Sari Burger Indonesia (‘BK Indonesia’) and PT Sari Chicken Indonesia (‘Popeyes Indonesia’), respectively.
The company combines its understanding of local Indian tastes and preferences with bold innovation, unbeatable value, and a digital-first brand approach to create memorable food experiences that spark cravings and inspire loyalty. The company also offers additional daypart offerings, comprising a range of beverages and snacks, through BK Cafe. Over the years, the company has consistently addressed the needs of consumers looking for everyday value and given them more opportunities to access its brand, emerging as one of the fastest-growing international Quick Service Restaurant (QSR) chains in India.
Business area of the company
The company is into the business of Quick Service Restaurants under the brand name of ‘Burger King’. The company is an Exclusive Master Franchisee of the Burger King brand in India.
Awards
2021-22
2022-23
2024-25
Milestones
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