RedTape is a Premium Lifestyle & Fashion brand upholding its commitment to providing consumers with the Best of International Styles, Top-Notch Quality and Unparalleled Comfort at competitive prices.
The story dates back to 1996 when it became one of the first Indian Footwear Brands to be available in the leading Global Markets such as the UK & US. Since then, Redtape has only moved onward and upward.
Presently, it is a Global Fashion Brand for the Young and Fashionable Generation. It has a strong presence in the UK where it is sold through the Top-Chain Stores and Multi-Brand Outlets. In the US and Europe, where it has a growing presence, the brand is sold through multi-brand outlets. It has also developed a significant online presence in such markets. It has also established itself in the markets of Australia, Turkiye, and UAE. Having exclusive showrooms in India, Dubai, Sharjah, Nepal, and Sri Lanka, the brand aims to expand its presence across the globe.
On the global front, the company’s footprint spans across many Countries and Continents. It is listed among the top Footwear Brands striding ahead in the market. The brand has gained a strong foothold in the niche markets of India, UK, US, Australia, Turkiye, UAE, France, Germany, West Asia and South Africa and others.
Having established its mark in the most Lucrative and Fashionable International Markets, it has achieved exponential growth in India. Its Omni-Channel Retail Strategy, with a Strong Emphasis on Digital Infrastructure, is enabling it to consistently increase its domestic reach and deliver an engaging and seamless brand experience to consumers both in-store and online.
The company’s Expertise in Product Innovation, along with the Strong Fashion Sensibilities, has also inspired it to foray into Clothing and Accessory Segments in both Domestic and Global Markets.
On February 21 of this year, the company announced that it had received approval for a composite scheme of arrangement involving RTS Fashions Private Limited, Mirza International Limited, and Redtape Limited. This scheme became effective on February 25, 2023.
The scheme involves the demerger of Redtape from Mirza International and the amalgamation of the entity owned by the promoter group, RTS Fashions, with Mirza International.
Redtape has received approval from BSE Lmited and National Stock Exchange of India, for Listing and Trading of Equity Shares of Redtape effective from August 11,2023.
Business area of the company
The company is known for emerging as one of the Finest Brands of Footwear and Clothing for Men, Women and Kids. It has emerged as a complete Family Fashion Destination by providing the Best International Styles and World-Class Quality through Shoes, Apparels and Accessories for all age groups.
The brand has raised the bar and has diversified its product line from just catering to the footwear needs of its consumers to an amazing mix of casual and semi-formal apparels including Shirts, T-Shirts, Ethnic Wear, Trousers, Denims, Sweaters, Jackets, Belts, Socks, Wallets, & Handkerchief.
Brands
- RedTape
- RedTape Athleisure
- Mode by RedTape
- Bond Street by RedTape
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