Prime Focus Limited (PFL), the world’s largest independent integrated media services powerhouse, employs thousands of professionals in many cities across vatious continents and Time zones.
In 2014, the company merged with Academy Award winning company DNEG, one of the world’s foremost providers of visual effects (VFX); and Reliance Media Works merged their global film and media services business with Prime Focus Limited. DNEG has won six Academy Awards for its VFX work in recent years - for TENET (2020), First Man (2019), Blade Runner 2049 (2017) Ex Machina (2015), Interstellar (2014) and Inception (2010).
The company is is behind groundbreaking technologies such as View-DTM (stereoscopic 2D to 3D conversion), CLEAR (Hybrid Cloud technology enabled Media ERP Suite) and Primetime Emmy award-winning DAX Digital Dailies. Leveraging our Global Digital Pipeline and pioneering WorldSourcing delivery model, we partner with content creators at every stage of the process, ensuring creative enablement, workflow efficiencies and cost optimization.
Listed on the BSE and NSE of India and recognized on the ‘Fortune India 500’ list, the company has operations in Abu Dhabi, Bangalore, Cape Town, Chandigarh, Delhi, Hyderabad, Johannesburg, Kolkata, London, Los Angeles, Mumbai, Chennai, Montreal, New York, Toronto and Vancouver.
Business area of the company
The Company is engaged in the business of post-production activities including digital intermediate, and other technical and creative services to the Media and Entertainment industry.
A History of Firsts
1997: Offers India's first high-end finishing system.
2001: Establishes India’s first scanning and recording system.
2003: Offers India's first Digital Intermediate (DI) pipeline for frame by frame feature film color grading/restoration.
2003: Offers India’s first Spirit Telecine.
2004: First visual effects company in India to operate a MILO motion-control rig.
2006: First visual entertainment services company in India to go public.
2007: First visual entertainment services company in India to set up full-fledged facilities in UK and US.
2008: Launches CLEAR, the world's first hybrid cloud-enabled Media ERP Suite on the Cloud.
2009: Launches View-D, the fastest and most economical process for stereoscopic 3D conversion.
2010: First company to convert an entire film (Clash of the Titans) from 2D to 3D.
2014: First M&E industry focused cloud technology solutions provider to achieve ISO 27001 certification.
2014: Becomes world’s largest independent and integrated media services powerhouse.
Business area of the company
The company provides end-to-end creative services (stereo 3D conversion and animation), technology products & services (Media ERP Suite and Cloud-enabled media services), production services (equipment rental) and post-production services (Digital Intermediate and picture post) to the Media and Entertainment industry.
Awards
Financial Year 2019-20
PFT’s National Geographic India’s Mega Icons - APJ Abdul Kalam won the Best Original TV Film at the Indian Television Academy Awards 2019
DNEG has been named ‘Media Company of the Year’ at the Evening Standard Business Awards 2019
The Film Equipment Division (EQR) won the best National Equipment Rental Company at the 4th Annual Digital Studio Awards 2019
PFT won TVBEurope’s ‘Best of Show’ Award at IBC 2019
DNEG won the Emmy Award for ‘Outstanding Special Visual Effects in a Supporting Role’ for the work on the critically acclaimed series ‘Chernobyl’ for HBO
Mr.Gowrishankar was awarded in the Hall of Fame at the 4th Annual Digital Studio Awards 2019
PFT’s digital film for Brooke Bond Red Label was awarded a Creative Abby at Goafest 2019
‘Best VFX Project’ title at the Broadcast Tech Innovation Awards in London for ‘Chernobyl’
KamalkarRao won the Editor’s Choice Award at the 4th Annual Digital Studio Awards 2019
PFT’s CLEAR Vision Cloud won the 2019 NAB Show Product of the Year Award under the AI/Machine Learning category and TV Technology’s Best of Show Award
DNEG won a VES award for 'Chernobyl' in the ‘Outstanding Supporting Visual Effects in a Photoreal
CLEAR Media ERP was one of the 6 products to be featured in ‘What Caught My Eye’, an initiative where guest experts reveal their favorite products from the show floor that are changing the face of broadcast and on-demand publishing at IBC 2019
DNEG STEREO won the Lumiere Award for ‘Best 3D Scene or Sequence in a Feature Film’ for its work on 'Aladdin'
PFT featured in Nimdzi Insights' Top 100 LSPs 2019 Report
Mega Icons (Series) by National Geographic India, produced by PFT, won accolades at the Asian Television Awards 2019 and Asian Academy Creative Awards 2019
PFT won the award for “Best Brand Film GOLD - Food & Beverages” at Indiantelevision.com’sBrandVid Awards 2019
PFT won two prestigious awards at the Dada SahebPhalke Film Festival 2019 - Best Cinematography for the Mega Icons episode on His Holiness
PFT was awarded the prestigious Trusted Partner Network (TPN) certification for one of its global operations hubs, True North, located in Mumbai (India) - TPN is a new, global, industry-wide film and television content protection initiative
Financial Year 2020-21
DNEG won its 6th Oscar and 6th BAFTA for TENET
DNEG won the Emmy Award for ‘Outstanding Special Visual Effects in a Supporting Role’ for ‘Chernobyl’
Subhadeep Mitraa won the award for the ‘Engineer of the Decade’ at the MirchiMusic Awards - Bangla2020
PFT got listed in the top 50 in Nimdzi Insights’ Top 100 LSPs 2021 Report
PFT’s AI platform, CLEAR Vision Cloud won AWS ISV Innovation Cup
Milestones
2009-2014
Prime Focus launches View-D and CLEAR
PFT deploys the World’s first Hybrid Cloud Platform
PFW becomes first company to convert entire Hollywood film into 3D
PFT’s CLEAR Media ERP recognized as best of IBC
PFT digitizes Star TV’s content operations through CLEAR
PFW delivers 3D Conversion of Star Wars: Episode I for Lucas film
Prime Focus Animation launched
Prime Focus raises investment from Standard Chartered Public Equity
Prime Focus raises $38 MN investment from Macquarie Capital & $10 MN from AID Partners Public Equity
PFW wins Advanced Imaging Society 3D Award for ‘Gravity’
PFT launches world’s largest digital media services cloud
PFT wins Aegis Graham Bell Award 2013 for Innovation in Cloud-based Solution
PFT acquires DAX (creators of Primetime Emmy award-winning Digital Dailies) and Academy Award winning Lowry Digital
PFW and Double Negative merge their Hollywood-facing VFX businesses
PFW secures U.S. Patent for View-D stereo conversion technology
Reliance Capital picks up 30.2% in Prime Focus; Prime Focus merges Film & Media Services business of Reliance MediaWorks
PFT-restored Associated Press Archive Digitization wins FOCAL International Award
2015-2021
Double Negative wins Academy Award, BAFTA and VES Award for Interstellar
PFW and Gener8 sign Technology Licensing Partnership
PFT honoured with Two MarCom Awards for DIGITAL NEXT Campaign
Prime Focus wins Best VFX Awards for ‘Kick’ (IIFA Awards) and ‘Sin City: A Dame To Kill For’ (Apollo Asia Awards)
PFT honoured with Frost & Sullivan’s 2015 Global Growth Excellence Leadership Award
Double Negative wins Academy Award and British Independent Film Award for ‘Ex Machina’
Prime Focus wins 'Best VFX' for 'Bajrangi Bhaijaan' at 24FPS International Awards
PFW's 'DeepGen' Stereo Technology recognized with AIS Lumiere Technology Award
PFT picks up two awards at 2016 CMO Asia Awards, including ‘Marketing Campaign of the Year’
Prime Focus divests 30% stake in Digital Domain-Reliance, LLC; to form Virtual Reality and Advertising JV in India; Total Deal Value at $55 million
Prime Focus Technologies secures investment from Ambit Pragma Private Equity
Prime Focus delivers post-production services for 12 National Award-winning films
Advertising division delivered post-production services for the World’s Best Advertisement of 2016
Prime Focus limited enters ‘Fortune India 500’ companies
Advertising division delivered post production services for 4 ABBY award winners
DNEG wins academy award, BAFTA and VES award for Blade Runner: 2049
DNEG wins an Oscar under the category ‘Best Visual Effects’ category for ‘First Man’
Ashirwad Hadkar gets awarded ‘Best Colorist’ at the 49th Kerala State Awards for the film ‘Carbon’
The Animation Department won FICCI BAF Award and 24fps MAAC Award for their phenomenal work for the film ‘Here Comes the Grump’ under the category of ‘Best Animated Film - International
PFT won TVB Europe’s ‘Best of Show’ Award at IBC 2019
Prime Focus Ltd. has collaborated with the Music Producer and Composer, Pritam Chakraborty to set foot into the music industry with their new venture - JAM8
The Film Equipment Division (EQR) won the best National Equipment Rental Company at the 4th Annual Digital Studio Awards 2019
Mr. Gowrishankar was awarded in the Hall of Fame at the 4th Annual Digital Studio Awards 2019
Kamalkar Rao won the Editor’s Choice Award at the 4th Annual Digital Studio Awards 2019
PFT won two prestigious awards at the Dadasaheb Phalke Film Festival 2019 - Best Cinematography for the Mega Icons episode on His Holiness
PFT announced the rebranding of its patented DAX Digital Dailies to CLEAR with transformational new features in Feb 2020
As part of the DNEG family of companies, ReDefine was launched to leverage the benefits of access to DNEG’s market-leading technology infrastructure
DNEG wins its 6th Oscar and 6th BAFTA for ‘TENET’
Subhadeep Mitraa won the award for the ‘Engineer of the Decade’ at the Mirchi Music Awards - Bangla 2020
PFT got listed in the top 50 in Nimdzi Insights’ Top 100 LSPs 2021 Report
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