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The company was incorporated as Prataap Snacks Private Limited on March 23, 2009 at Gwalior, Madhya Pradesh as a private limited company under the Companies Act, 1956. Pursuant to a special resolution passed by its Shareholders on September 9, 2016, the company was converted into a public limited company and the name was changed to Prataap Snacks Limited and a fresh certificate of incorporation consequent upon change of name was issued on September 19, 2016 by the Registrar of Companies, Madhya Pradesh at Gwalior (RoC).
The company’s products in the Extruded Snacks category are primarily targeted at the youth and children while its Potato Chips and Namkeen category of snacks are for all consumer segments. Its diversified product portfolio is therefore, relatively less susceptible to shifts in consumer preferences, market trends and risks of operating in a particular product segment.
Its brand philosophy emphasises delivery of maximum value to consumers, as reflected by the regular introduction of new flavours, relatively high per pack weight to volume ratio for its products, and inclusion of promotional items such as toys. The company has set up a pan-India distribution network supported by strategically located manufacturing facilities. Its wide network of super stockists and distributors is supported by its large team of sales representatives and arrangements with various modern retail outlets.
Business area of the company
Prataap Snacks is Indore-based Indian Snack Food Company. It sells products under the brand name ‘Yellow Diamond’. The company is among the top 6 Indian organized snack market. It has a diversified product portfolio including traditional and western snacks.
Major events and milestones of the company