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Nirma, which currently has turnover of Rs2500 crore, started its journey as one-man operation by Dr Karsanbhai Patel. He was a science graduate and worked as junior chemist in a government laboratory. He manufactured detergent at the backyard of his house, later selling them door to door. Soon it got well placed in the consumer community and the company was incorporated in 1980.
Today, Nirma is one of the largest and most integrated manufacturer of detergents and toiletries in the world. It has a marketing and distribution network of 400 distributors and over a million retailers, reaching out to 300 million customers.
Product Portfolio
Detergents: It manufactures a wide range of detergents such as spray-dried powder, compact dry mixed powder, cakes and scouring products like Nirma Bartan and Nirma Clean.
Toilet Soaps: It manufactures soaps such as beauty soaps, carbolic soaps and premium soaps. It has Brands like Nima Rose, Nima Sandal and Nirma Lime Fresh.
Packaged Food: Nirma has also entered the packaged food segment through its Nirma Shudh iodized salt.
Industrial Products: Nirma has also entered into manufacturing of industrial products such as LAB (linear alkyl benzene), glycerin, AOS (alfa olefin sulfonate), sulfuric acid, sodium silicate, soda ash and salt.
Fertizers: It also manufactures single super phosphate.
Milestones
It is teh largest player in detergent market in
It is second largest toilet soap marketer with market share of 20% in the country .
Nirma Shudh salt is second largest salt brand in some parts of the
Awards
Nirma was awarded Excellence award for Best Advertisement of the year at FMCG awards 2003.
It won Most Popular Brand in detergent powder–economy category at FMCG awards 2003.
It is 9th largest FMCG brand of the country according to AC Neilsen Retail Audit-Brand Equity in 2004.
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