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Nazara Technology is founded in 1999, by Mr. Vikash Mittersain & Mr. Nitish Mittersain. It is a diversified gaming and sports media platform with presence in India and across emerging and developed global markets such as Africa and North America, and offerings across the interactive gaming, eSports and gamified early learning ecosystems. They own some of the most recognisable market leading IPs: Esports and Esports media (Nodwin and Sportskeeda), Mobile Games (World Cricket Championship), Gamified early learning (Kiddopia), Skill based, fantasy and Trivia games (Qunami, Halaplay). Revenue mix consists of esports (48%), gamified early learning (34%), freemium (3%), real money gaming (4%), telco subscription (11%).
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The company is the leading India based diversified gaming and sports media platform with presence in India and across emerging and developed global markets such as Africa and North America, and offerings across the interactive gaming, eSports and gamified early learning ecosystems including World Cricket Championship (WCC) and CarromClash in mobile games, Kiddopia in gamified early learning, Nodwin and Sportskeeda in eSports and eSports media, and Halaplay and Qunami in skill-based, fantasy and trivia games.
The company’s goal is to cater to billion plus mobile internet players across emerging markets who have embraced social multiplayer interactive gaming as the foremost form of entertainment. The company seeks to achieve this by providing interactive mobile games, eSports content and gamified early learning apps which are entertaining, locally relevant and result in positive engagement and longer retention of users of company’s platform. Given the company’s market-first position in India across sports simulation and eSports, it is well placed to leverage the opportunity that interactive mobile games, eSports content and gamified early learning apps offer. Its effort has been to grow revenue and profitability concurrently by leveraging its capabilities of in-house content creation, game engine development, technology stack development, its relationships with other participants in gaming ecosystems and its skilled leadership.
Business area of the bank
Nazara Technologies is a leading mobile game company in India. The company offers a range of diversified gaming products across the Interactive gaming, eSports, and gamified early learning ecosystem across emerging markets i.e. India, Africa, South East Asia, Middle East, and Latin America.
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