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The company was originally incorporated as a private limited company under the provisions of the Companies Act, 1956 on March 13, 1989 as “Hotel Anant Private Limited”. The name of Company was changed to Hotel Anant Limited vide Certificate of incorporation dated March 09, 1998 issued by the Registrar of Companies, Andhra Pradesh on account of the Company becoming a deemed public company. The name of Company was changed to “Hotel Anant Private Limited” vide Certificate of incorporation dated September 13, 2002 issued by the Registrar of Companies, Andhra Pradesh to the Company regaining its status as a private limited company. The name of the Company was subsequently changed to “Vaibhav Empire Private Limited” pursuant to fresh certificate of incorporation issued by the Registrar of Companies, Hyderabad, Andhra Pradesh dated June 11, 2003. Subsequently, the name of the Company was changed to “Manoj Vaibhav Gems 'N' Jewellers Private Limited” and a fresh certificate of incorporation was issued by the Registrar of Companies, Hyderabad, Telangana dated July 04, 2016. Pursuant to a special resolution passed by its shareholders dated April 30, 2022, the Company was converted to a public limited company and its name was changed to “Manoj Vaibhav Gems 'N' Jewellers Limited”. A fresh certificate of incorporation consequent to change of name was issued by the Registrar of Companies, Vijayawada, Andhra Pradesh (“RoC”) dated May 13, 2022.
The company is a leading regional jewellery brand in South India led by a first generation woman entrepreneur Mrs. Bharata Mallika Ratna Kumari Grandhi along with her daughter Grandhi Sai Keerthana. It is a hyperlocal jewellery retail chain with presence in the micro markets of Andhra Pradesh & Telangana. It was one of the earlier entrants in the organised jewellery retail market of Andhra Pradesh and continue to focus on regional expansion into the high growth untapped regions within the micro-markets of Andhra Pradesh & Telangana thereby creating a market for branded jewellery in the area of its operations.
The company caters to all economic segments of the micro markets of Andhra Pradesh and Telangana through its dedicated branded showrooms and have a strong rural market focus and a dedicated urban focus also. It has positioned itself as a retailer focussed on ‘Relationships, by Design’ where it focuses on offering designs, high quality, transparency and customer service to its customers. It connects with target groups through exhibitions to understand the taste and preference of the customers through its “Go to Marketing Strategy”. It follows a hub & spoke model with small sized showrooms operating peripheral to the larger showrooms. This allows it to offer new products to the semi urban and rural customers on a continuous basis and capture a share of that market.
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The company is a regional jewellery brand in South India. The company offers gold, silver, and diamond jewellery, precious gemstones, and other jewelry products through retail showrooms as well as through its website.
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