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Adlabs Entertainment was incorporated as Adlabs Entertainment Private Limited on February 10, 2010 at Mumbai as a private limited company under the Companies Act, 1956, upon conversion of M/S Dream Park, a partnership firm. Dream Park was a partnership firm formed under the provisions of Indian Partnership Act, 1932 through a partnership deed dated May 18, 2009 with registration number BA-10153 with its Promoters, among others, as partners. Subsequently, the partners of Dream Park, mutually agreed and transferred their interests by way of a resolution dated December 31, 2009 to convert into private company limited by shares having share capital of Rs 1 million divided into 100,000 Equity Shares. Further, the company was converted into a public limited company and consequently, the name of the company was changed to Adlabs Entertainment. A fresh certificate of incorporation pursuant to the change of name was issued by the RoC on April 27, 2010.
The company owns and operate, Imagica - The Theme Park, which is one of the leading theme parks in India. The company’s theme park features a diverse variety of rides and attractions of international standards, food and beverages (F&B) outlets and retail and merchandise shops, designed to appeal to a broad demography of the Indian populace, delivering memorable experiences, with a strong value proposition. Imagica - The Theme Park is a part of Adlabs Mumbai, a ‘one-stop’ entertainment destination that the company offers at this location. Adlabs Mumbai also includes Aquamagica, a water park, which became fully operational on October 1, 2014, and a family hotel, Novotel Imagica Khopoli, the first phase of which is expected to be completed by March 2015. Adlabs Mumbai, spread over an aggregate area of approximately 132 acres, is located at Khalapur, which is 74 kilometres from Mumbai, off the Mumbai - Pune Expressway.
Imagica - The Theme Park is a one-of-a-kind offering in India and currently has 25 rides and attractions, which are spread over six theme-based zones. The company’s marquee offerings include Rajasaurus River Adventure, a boat ride offering the company’s guests a peek into the pre-historic habitats of dinosaurs, Wrath of the Gods, a VFX show based on an archaeological discovery of an ancient Indian civilisation, Nitro, which is India’s largest roller coaster, I for India, a simulated helicopter ride over various sights and attractions across India and Mr. India - the Ride, a simulated ride based on the popular Bollywood movie, Mr. India. The company also offer entertainment through live performances by acrobats, magicians, dancers, musicians and other artists throughout the day in various parts of its theme park.
In Imagica - The Theme Park, the company owns and operates an array of F&B outlets, including Roberto’s Food Coaster, a multi-cuisine food court, which also has a separate Jain restaurant, Red Bonnet, an American diner-styled restaurant, Imagica Capital, an Indian buffet restaurant which serves cuisines from across the country, Zeze, a bar and grill which is designed as an African Zulu village and Arrmada, a cafe and bar modelled as a ship, which offers panoramic views of the entire theme park, as well as several kiosks spread across the theme park. The company’s retail and merchandise offerings provide its guests an opportunity to memorialise their experiences at the theme park by purchasing products such as toys, apparel, bags, caps and commemorative mementos and photographs, which carry the ‘Imagica’ brand or are based on one of the rides or attractions in its theme park. The company also retail candies, chocolates and other utilities such as hats and sunglasses. While it largely retail through its six stores and several kiosks inside its theme park, it has recently launched its products on itself as well as third party websites and intend to expand the sales and distribution network of its retail and merchandise operations.
Aquamagica- The company’s water park located adjacent to its theme park, became fully operational on October 1, 2014. For a period of six days prior to October 1, 2014, some of the rides and attractions in its water park were open to the public. It offers 14 kinds of water slides and wave pools, including: Zip Zap Zoom, a high-speed mat racer that moves through enclosed looping aqua tubes, Loopy Woopy, a ride that comprises a launch capsule which is controlled by a trap door, leading to a steep vertical drop of 72 feet, Screamer, which offers a series of twists, turns and oscillations through “rattles” which change shape in alignment with the different lengths of cylinders, and Twisty Turvy, a water coaster with drops and curves. It also offers water-based entertainment such as a beach front, waterfalls, cabanas and comprises separate family play areas, kids play zones and toddlers play equipment. The company’s water park has a separate admission ticket and a separate entrance from its theme park.
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