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The company offers home loans to first-time Home Buyers. The company predominantly focuses on a salaried customer base, whose salary is at least >50,000 Per Month. The company is a Technology driven affordable housing finance company with a PAN India presence. 91% of the Loan book is Into Home Loans. The company uses Data science-backed centralized underwriting with an in-depth understanding of local property markets.
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Home First Finance Company India (HomeFirst) is a technology driven affordable housing finance company that targets first time home buyers in low and middle-income groups. It primarily offers housing loans for the purchase or construction of homes. The company has deep penetration in the large housing finance markets with a network of vast branches with presence in several States / UT in India, with a significant presence in emerging urban regions in the states of Gujarat, Maharashtra, Andhra Pradesh, Telangana, Karnataka and Tamil Nadu and increasing presence in emerging affordable housing finance markets of Uttar Pradesh, Uttarakhand, Madhya Pradesh and Rajasthan. The company has diversified lead generating channels with a wide network of connectors.
The company utilizes a diverse range of lead sourcing channels such as connectors, architects, contractors, affordable housing developers, in addition to conducting loan camps and micro marketing activities, and utilizing employee and customer referrals and branch walk-in customers.
Business area of the company
The company's main business is financing by way of loans towards affordable housing segment in India and is primarily engaged in the business of lending of housing loans, loans for the purpose of purchasing a commercial property and loan against property.
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