Go Fashion India Ltd, is a pioneer in branded bottom wear for women. The company offers a wide range of bottom wear in terms of colors and styles to go with any top, all available under the same roof. Go Fashion was incorporated in 2010 by Mr Vinod Kumar Saraogi and Mr Prakash Kumar Saraogi, GFIPL is involved in designing, manufacturing, and retailing women's bottom-wear products under their brand named Go Colors.
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Go Fashion (India) is a women’s bottom-wear brand in India. It is engaged in the development, design, sourcing, marketing and retailing a range of women’s bottom-wear products under the brand, ‘Go Colors’. It is among the few apparel companies in India to have identified the market opportunity in women’s bottom-wear and has acted as a ‘category creator’ for bottom-wear. It was the first company to launch a brand exclusively dedicated to women’s bottom-wear category and have leveraged this advantage to create a direct-to-consumer brand with a diversified and differentiated product portfolio of premium quality products at competitive prices.
The company offered one of the widest portfolios of bottom-wear products among women’s apparel retailers in India in terms of colours and styles, as of July 2021. Its bottom-wear products, which include churidars, leggings, dhotis, harem pants, patiala, palazzos, culottes, pants, trousers and jeggings, are sold across multiple categories such as ethnic wear, western wear, fusion wear, athleisure, denims, plus sizes and girls wear making its portfolio ‘universal’ and for every occasion. It designs its products to cater to women across all age groups and girls and fits that are suitable to various body types and physiques. These factors, coupled with the lack of seasonality, ensure that its portfolio is resistant to redundancy from fashion trends.
Business area of the company
The company is engaged in the development, design, sourcing, marketing, and retailing of a range of women's bottom-wear products under the brand, 'Go Colors'.
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