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Gillette India Stock Fundamental Analysis - Financial Results & Equity Research | Investyadnya Stock-o-Meter

Gillette India




Gillette India Limited (GIL) is one of India’s well-known FMCG Companies with leading brands including Gillette, Oral B, King C Gillette, and Braun. The company is having more than 65% market share in Blade & Razor segment and its Oral B brand is having 28% market share in the Toothbrush segment. As of Q3FY22, the company is generating revenue of around 76% from its Grooming Segment, and only 24% market share in the Oral Care segment.


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Sector: Refineries

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Shareholders more than 1%

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Gillette India Ltd. is a renowned player in FMCG industry. The company is in the business of manufacturing Blades and Razors and Oral care. The Company's manufacturing units are located at Bhiwadi in Rajasthan and Baddi in Himachal Pradesh. The   Company’s   products   have   a   national   presence   and  some  of  the  products  are  also  exported  to  other  countries.

Business area of the company

Gillette India is engaged in the manufacturing and sale of branded packaged fast moving consumer goods (FMCG) in the grooming, portable power and oral care businesses.  The Company's segments are Grooming and Oral Care. The Grooming segment includes shaving system and cartridges, blades, toiletries and components. The Oral Care segment includes tooth brushes, toothpaste and oral care products. Its geographical segments include Within India and Outside India.

Products of the company

It offers products, such as Razors, Trimmers & Blades, which include ProGlide Razors, Fusion Razors, MACH3 Razors, BODY Razors, Disposable Razors, Replacement Blades and Trimmers, and Pre and Post Shave products, including Shaving Creams, Gels & Foams, and Skin Care & Aftershaves. Its products are sold through mass merchandisers, grocery stores, membership club stores, drug stores, department stores and frequency stores.


1984- Company was incorporated as Indian Shaving Products.
1990-91- In order to manufacture 7 O'clock Ejtek PII Twin Blade Shaving System, company expanded it capacity.
1993- On February, company launched Gillette Shaving Products.
1995-96- Gillette India introduced readyshaver under the brand name 7 O'clock Ready II.
1995-96- Company entered into distribution agreement and launched internationally known brand Oral B.
2000- Company rechristened as Gillette India after merger of Duracell (India) and Wilkinson Sword India with itself.
2001- Company introduced product line namely Gillette Series Arctic Ice.The same year company launched the Gillette Series Satin Care for Women Wild Berry Line, the Cool Blue Mach 3 and Gillette Centennial Packs.
2003-Gillette Vector Plus and Ultra M3AA batteries were launched.
2004-Gillette Mach3 Turbo- triple blade shaving system was launched.
2005-Gillette Company, USA was acquired by Procter & Gamble Company, USA. Gillette India became part of Procter & Gamble Company, USA.
2006-07- In order to manufacture blades and razors, the company established a manufacturing unit at at Baddi in Himachal Pradesh.
2014- Gillette changes the landscape of manscaping with the first razor built for the male terrain-Gillette Body.                                   
2014- Gillette Fusion Proglide with FlexBall Technology Razor is the next evolution in the shaving revolution- a pivoting razor built to maximize contact with every contour of a man’s face.
2016 - The company has launched next Innovation Venus Breeze, a 2 in 1 product with moisturizing gel bars to further accelerate this category
2017 - The company has launched a new product ‘Simply Venus’, a 3-blade disposable razor, catering to the grooming needs of female consumers.
2017 - The company has launched India’s first Neem infused toothbrush.
2018 - The company has launched Gillette Mach 3 Start, an entry-level premium system razor.
2018 - The company has launched the entry tier rechargeable electric toothbrush ‘Oral-B Vitality’.
2019 - The company has launched Gillette SkinGuard, a premium system razor that provides the smoothest shave to consumers.
2019 - The company has launched the rechargeable electric toothbrush for kids featuring Star Wars and Frozen characters.
2020 - Gillette launched the ‘Gillette Barber Suraksha Program', to support the barber community get back on their feet.
Gillette India Ltd is a renowned player in the FMCG industry started on February 9 th ,1984. It is engaged in manufacturing & marketing branded packaged fast-moving consumer goods in the grooming & oral care businesses. Its products are marketed through retail operations such as membership club stores, mass merchandisers’ grocery stores, department stores, high-frequency stores, & drug stores.It deals in 2 segments, namely Oral Care & Personal Grooming. Personal Grooming segment consists of blades, razors & toiletries. The Oral Care segment consists of toothbrushes & oral care products. Many of its flagship premium shaving systems including Fusion, ProGlide, Mach3, & Venus Razors are produced in South Boston.
The headquarters for P&G’s Global Grooming Business which includes Gillette is situated in South Boston.
It had various vital innovations on manual toothbrushes such as the launch of Ultrathin Sensitive toothbrush, Pro-Health Anti-Bacterial toothbrush, & Cavity Defense Black. These innovations were obtained exceptionally well by the customers & trades, assisting the Company to produce its product superiority further. Oral-B also maintained its partnership with dentists to promote oral health awareness through the free dental checkup program. Oral-B brushes continue to be the most recommended & used toothbrush brand among dentists in India in the
financial year 2017.
Here is the list of products manufactured by Gillette India:
Gillette Sensor.
Sensor for Women
Sensor Excel
Sensor 3
Blue II
Blue 3
Custom Plus is a series of disposable razors.
Mach 3 which is the 1 st three-blade razor
Mach 3 disposable
Mach 3 Turbo
Mach 3 Turbo Champion
Mach 3 Power
Mach 3 Sensitive
Venus is a division of razors for women.
Venus Divine
Venus Vibrance
Venus Embrace
Venus Breeze
Venus ProSkin Moisture Rich,
Gillette Fusion
Gillette Fusion Power
Fusion Power Phantom
Fusion Power Phenom
Fusion ProGlide and Fusion ProGlide Power
Fusion Proshield Flexball
Fusion ProGlide FlexBall
In 2010, Campaign Asia-Pacific declared Gillette India as the Brand of the Year.
 In 2012, Mach 3 Sensitive was awarded the Best New Product Award after being voted 'Best in Show' in Mexico’s awards program.
In 1984: It was started as Indian Shaving Products.
During 1990-1991, it expanded its capacity to produce the 7 O'clock Ejtek PII Twin Blade Shaving System.
In 1993: It introduced Gillette Shaving Products.
During 1995-1996: Gillette India launched ready shaver under the brand name 7 O'clock Ready II. It also introduced the known brand Oral B internationally.
In 2000: Wilkinson Sword India & Duracell (India) merged with the company &amp was renamed as Gillette India Ltd.
 In 2001: It launched a product line namely Gillette Series Arctic Ice. It also introduced the Gillette Series Satin Care for Gillette Centennial Packs &
Women Wild Berry Line.
In 2003: It launched Gillette Vector Plus and Ultra M3AA batteries.
 In 2004: It launched Gillette Mach3 Turbo which is a triple-blade shaving
In 2005: Gillette Company, USA was obtained by Procter & Gamble Company,
USA. It became a segment of Procter & Gamble Company, USA.
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India stock analysis.
Brands Of Gillette India

Brands Of Gillette India



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