FSN E-commerce Ventures Ltd. (FSNEV), sometimes known as "Nykaa," is a digitally native consumer technology platform that provides customers with a content-led, lifestyle shopping experience. The firm includes a comprehensive portfolio of beauty, personal care, and fashion items, as well as its own brand products. Nykaa's omni channel business approach primarily serves the cosmetics sector. It has also developed a Fashion sector, which is rapidly expanding. The firm has established a presence through E-commerce web-platforms, mobile applications, and physical retail outlets. It is now India's largest multi channel beauty destination.
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FSN E-Commerce Ventures (Nykaa) is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. Since its incorporation in 2012, it has invested both capital and creative energy towards designing a differentiated journey of brand discovery for its consumers. It has a diverse portfolio of beauty, personal care and fashion products, including its owned brand products manufactured by it. As a result, it has established itself not only as a lifestyle retail platform, but also as a consumer brand. It also offers consumers an Omnichannel experience with an endeavor to cater to the consumers’ preferences and convenience.
The company’s lifestyle portfolio spans across beauty, personal care and fashion products. Consumers have different journeys for different lifestyle needs, and this has led it to build business vertical-specific mobile applications, websites and physical stores. These independent channels allow it to tailor its content and curation optimally for the convenience of consumers and to cater to the different consumer journeys that exist in these business verticals.
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The company is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. The company has a diverse portfolio of beauty, personal care and fashion products, including its owned brand products manufactured by it.
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