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In terms of the value of food sold, Eternal Limited (Zomato) is one of the biggest online Food Service platforms. Food delivery, dining-out services, loyalty programmes, and other services are among its offers. Eternal Ltd’s (Zomato) technological platform links customers, restaurant partners, and delivery partners to meet their various demands. By leveraging in-house technology, the company is creating its own eco-system around the food industry. Its business ranges from procuring farm-diary-poultry items and supplying them to restaurants to delivering the food to end customers. It is also involved in grocery delivery and dine out services.
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Incorporated in 2010, Zomato is one of the leading online Food Service platforms in terms of the value of food sold as of Dec 31, 2020. Zomato's technology platform connects customers, restaurant partners and delivery partners, serving their multiple needs. Customers use its platform to search and discover restaurants, read and write customer generated reviews and view and upload photos, order food delivery, book a table and make payments while dining-out at restaurants. On the other hand, it provides restaurant partners with industry-specific marketing tools which enable them to engage and acquire customers to grow their business while also providing a reliable and efficient last mile delivery service. It also operate a one-stop procurement solution, Hyperpure, which supplies high quality ingredients to restaurant partners. It also provides its delivery partners with transparent and flexible earning opportunities. The company’s business is built around the core idea that over time, people in India are going out to eat at restaurants more than they cook at home.
Business area of the company
The company has two core business-to-customer (B2C) offerings - (i) Food delivery and (ii) Dining-out, in addition to its business-to-business (B2B) offering (iii) Hyperpure. Another important part of its business is (iv) Zomato Pro, its customer loyalty program which encompasses both food delivery and dining-out. Each of its B2C as well as B2B offerings help increase the value of its platform for its customers, enabling it to further attract new customers and to deepen engagement with existing customers. Each of its offerings also helps improve Assortment, Affordability, Accessibility and Quality (AAAQ) of restaurant food for its customers thereby helping grow the restaurant industry.
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