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Under the flagship brand "Ease My Trip," the firm provides a complete variety of travel-related products and services. It also offers complete travel solutions, such as airline tickets, hotels and vacation packages, train tickets, bus tickets, and taxis, as well as auxiliary value-added services such as travel insurance, visa processing, and activity and attraction tickets. It is the country's second largest online travel agency and the world's largest online enterprise in agent networks.
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Easy Trip Planners Limited offers a comprehensive range of travel-related products and services for end-to-end travel solutions, including airline tickets, hotels and holiday packages, rail tickets, bus tickets and taxis as well as ancillary value-added services such as travel insurance, visa processing and tickets for activities and attractions. The company has been providing customers with the option of no-convenience fee, such that customers are not required to pay any service fee in instances where there are no alternate discount or promotion coupon being availed. In its pricing model, it has endeavored to avoid hidden costs, which result in increasing the final price payable by the customer.
The company commenced operations in 2008 by focusing on the B2B2C (business to business to customer) distribution channel and providing travel agents access to its website to book domestic travel airline tickets in order to cater to the offline travel market in India. Subsequently, by leveraging its B2B2C channel, it commenced operations in the B2C (business to customer) distribution channel in 2011 by primarily focusing on the growing Indian middle class population’s travel requirements. Consequently, due to its presence in the B2B2C and B2C channels, it was able to commence operations in the B2E (business to enterprise) distribution channel in 2013 with the aim of providing end-to-end travel solutions to corporates. Its presence in three distinct distribution channels provides it with a diversified customer base and wide distribution network.
Business area of the company
Easy Trip Planners is the second largest online travel agency in India in terms of gross revenue. The online travel agency offers a range of travel products and services and end-to-end travel solutions including airline tickets, rail tickets, bus tickets, taxis, holiday packages, hotels, and other value-added services i.e. travel insurance, visa processing, etc.
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