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The company was originally incorporated as “Writefine Products Private Limited” as a private limited company under the Companies Act, 1956, pursuant to a certificate of incorporation dated October 24, 2006, issued by the Registrar of Companies, Gujarat, Dadra and Nagar Haveli. The name of the company was subsequently changed to “DOMS Industries Private Limited” and a fresh certificate of incorporation consequent upon change of name was issued by the Registrar of Companies, Gujarat at Ahmedabad (RoC) on April 21, 2017. Upon the conversion of the Company into a public limited company, pursuant to the approval accorded by the company’s Shareholders at their extra-ordinary general meeting held on July 14, 2023, the name of the Company was changed to “DOMS Industries Limited” and a fresh certificate of incorporation consequent upon change of name upon conversion to public limited company was issued to the Company by the RoC on August 3, 2023.
The company designs, develops, manufactures, and sells a wide range of stationery and art products, primarily under its flagship brand ‘DOMS’, in the domestic market as well as in over 45 countries internationally, as of September 30, 2023. It is the second largest player in India’s branded ‘stationery and art’ products market, with a market share of around 12% by value, as of Fiscal 2023. Its keen focus on research and development (R&D), product engineering, and backward integrated manufacturing, operations, combined with its multichannel pan-India distribution network has enabled it to achieve a strong brand recall amongst consumers.
Its products are marketed under its flagship brand ‘DOMS’ along with other brand/sub-brands including ‘C3’, ‘Amariz’, and ‘Fixyfix’. The company’s in-house product design team focusses on developing products, keeping in mind latest trends, customer lifestyles, aspirations, and preferences, who along with its dedicated R&D team develop, test, and evaluate products prior to launch. It continues to expand its product range to keep pace with the ever-evolving customer requirements and preferences and have recently launched its writing instruments under ‘DOMS’ brand in 2023, fine-art products under ‘Amariz’ and adhesive products under ‘Fixy Fix’. The company undertakes its manufacturing operations from facilities located in Umbergaon, Gujarat and Bari Brahma, in Jammu and Kashmir.
Business area of the company
The company offers well-designed and quality ‘stationery and art material’ products to consumers, which it classifies across seven categories: (i) scholastic stationery; (ii) scholastic art material; (iii) paper stationery; (iv) kits and combos; (v) office supplies; (vi) hobby and craft; and (vii) fine art products.
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