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The company was incorporated as ‘Action Renewable Energy Private Limited’ pursuant to a certificate of incorporation dated September 24, 2008, issued by the Registrar of Companies, Delhi and Haryana at New Delhi (RoC). Thereafter, pursuant to a resolution passed by its Shareholders in the extra-ordinary general meeting held on November 27, 2015, the name of company was changed to ‘Campus Activewear Private Limited’, and consequently, a fresh certificate of incorporation dated December 2, 2015, was issued by the RoC to the company. The company was converted from a private limited company to a public limited company, pursuant to a resolution passed by its Shareholders in the extraordinary general meeting held on November 9, 2021, and consequently the name of the Company was changed to ‘Campus Activewear Limited’, and a fresh certificate of incorporation dated November 22, 2021 was issued to the Company by the RoC.
Campus Activewear is the largest sports and athleisure footwear brand in India in terms of value and volume in Fiscal 2021. It introduced its brand ‘CAMPUS’ in 2005 and are a lifestyle-oriented sports and athleisure footwear company that offers a diverse product portfolio for the entire family. It offers multiple choices across styles, color palettes, price points and an attractive product value proposition. The company’s business model places the consumer first. It analyzes, designs, develops and delivers its products keeping the consumer at the forefront. It has managed to achieve the same by harnessing consumer and channel insights via digitization of its sales process, resulting in better demand forecasting and faster time to market. Its core target market is the 14 to 35 age group, which represented 44% of the sports and athleisure footwear market in India as of Fiscal 2020.
The company’s ‘omnichannel experience’ involves a confluence of multiple retail channels covering physical locations and online channels to provide consumers a seamless experience. Its consumers are able to visit any channel to experience its brand and products, make selections and comparisons, and purchase the product through their most preferred channel. The integration of its physical and online channels is integral to its ability to remain connected with consumers through all touchpoints in the consumers’ journey.
Business area of the company
Campus Activewear manufactures and distributes a variety of footwear like Running Shoes, Walking Shoes, Casual Shoes, Floaters, Slippers, Flip Flops and Sandals in multiple colours and styles at affordable prices.
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