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Bajaj Housing Finance Limited was originally incorporated as ‘Bajaj Financial Solutions Limited’ at Pune, Maharashtra as a public limited company under the Companies Act, 1956, pursuant to a certificate of incorporation dated June 13, 2008, issued by the Registrar of Companies, Maharashtra, at Pune (RoC) and was granted its certificate for commencement of business on September 24, 2008 by the RoC. Thereafter, the name of the Company was changed to ‘Bajaj Housing Finance Limited’ with a fresh certificate of incorporation dated November 14, 2014 issued by the Assistant Registrar of Companies, Pune.
The company is a non-deposit taking Housing Finance Company (HFC), registered with the National Housing Bank (NHB) since September 24, 2015, and engaged in mortgage lending since Fiscal 2018. It has been identified and categorized as an ‘Upper Layer’ NBFC (NBFC-UL) in India by the RBI since September 30, 2022, as part of its ‘Scale Based Regulations (SBR): A Revised Regulatory Framework for NBFCs’ dated October 22, 2021. It offers financial solutions tailored to individuals and corporate entities for the purchase and renovation of homes and commercial spaces. Its mortgage product suite is comprehensive and comprises (i) home loans; (ii) loans against property (LAP); (iii) lease rental discounting; and (iv) developer financing. Furthermore, its primary emphasis is on individual retail housing loans, complemented by a diversified collection of lease rental discounting and developer loans. Consequently its financial products cater to every customer segment, from individual homebuyers to large-scale developers
It is uses direct and indirect channels for origination of loans. For example, it sources direct business through strategic partnerships with developers, self-sourcing by customer engagement, leveraging leads from digital ecosystem and partnership with digital players. Under indirect sourcing channels, it originates business through a distribution network of intermediaries such as channel partners, aggregators, direct selling agents, third party agents and connectors. Simultaneously, a direct-to-customer (D2C) strategy empowers us to maintain control over the customer experience thereby enabling us to maintain consistency in its services while personalizing its customer experience. This hybrid model, leveraging both intermediaries and direct engagement with customers allows it to cater to various customer preferences and increase its market presence.
Business area of the company
The company is a non-deposit taking Housing Finance Company registered with the National Housing Bank, offering tailored financial solutions for purchasing and renovating residential and commercial properties. It has also been identified and categorized as an ‘Upper Layer’ NBFC by the RBI in India and its comprehensive mortgage products include home loans, loans against property, lease rental discounting and developer financing.
History and milestones
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