Bajaj Consumer Care Ltd. (BCCL), part of the Shishir Bajaj group which has business interests varying from sugar to power infrastructure development, is one of the leading players in the hair oils market, with a strong niche in the light hair oil (LHO) segment. Bajaj Consumer is the market leader in the Light Hair Oil segment with a 64.3% market share. The company is having a higher dependency on the Hair Oil segment i.e., 98.9% of the revenue is derived from the Hair Oil business, and only 1.1% is generated from the Non-Hair Oil segment as of Q3FY22.
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Bajaj Consumer Care Ltd (BCCL) is part of Bajaj Group which has interests in varied industries including Sugar, Consumer Goods, Power Generation and Infrastructure Development. Bajaj Consumer Care is the second largest company in the Shishir Bajaj Group of companies. The history of Bajaj Consumer Care dates back to 1953 when Mr. Kamalnayan Bajaj established Bajaj Sevashram to market and sell hair oils and other beauty products.
At Bajaj Consumer Care, established distribution network provides the required strength for future growth in existing as well as new products. This is supported by the strong brand recall of ‘Bajaj’ both in the rural and urban markets. This also takes into consideration strong management, its experience in the FMCG industry and strong promoter background. The company has also been able to identify its consumer profiles (urban and rural) and continue to improvise its distribution systems in order to have greater reach and vialibility.
Overseas business of the company is constantly increasing its global footprints with focus on international business. The company market its personal care brands in many countries, with primary focus in SAARC, Gulf & Middle-East, ASEAN and African regions. The company has GMP certified manufacturing units in India and abroad to deliver products apposite to meet the diverse needs and preferences of consumers in different markets.
The company has registered subsidiary offices in UAE & Bangladesh to ensure focused business attention to the region & country. It is in continuous endeavor to strengthen the International Business in terms of increased penetration, accessibility & availability of its brands to the consumers of each and every market it operates in.
Business area of the company
Bajaj Consumer Care Ltd. is one of the leading player in Hair oil category with brands like Bajaj Almond Drops Hair oil, Bajaj Brahmi Amla Hair Oil, Bajaj Amla Hair oil and Bajaj Jasmine Hair oil. The company’s flagship Brand Bajaj Almond Drops Hair oil is the No. 1 hair oil in Indian market with Premium positioning and commands one of the highest per unit price in the industry. The company manufactures and markets other major brands i.e Bajaj Brahmi Amla, Bajaj Amla Shikakai and Bajaj Jasmine Hair Oil and also markets oral care products under the brand name Bajaj Red/Kala Dant Manjan.
List of ISO Certifications
The following manufacturing facilities of the Company have been awarded the prestigious ISO certification in respect of quality management systems, environment management systems and occupational health and safety:
GUWAHATI PLANT, ASSAM
POANTA SAHIB PLANT, HIMACHAL PRADESH
DEHRADUN PLANT, UTTARAKHAND
Awards and recognitions