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Baazar Style Retail Limited was incorporated as Dwarkadas Mohanlal Private Limited, a private limited company under the Companies Act, 1956 on June 3, 2013, and was granted the certificate of incorporation by the RoC. Subsequently, the name of the Company was changed to Baazar Style Retail Private Limited pursuant to a special resolution passed by the shareholders of the Company on November 21, 2013, and a fresh certificate of incorporation dated November 26, 2013 was issued by the RoC. Pursuant to the conversion of the company into a public limited company and a special resolution passed by its Shareholders at the EGM on December 16, 2021, the name of the was changed to ‘Baazar Style Retail Limited’, and the RoC issued a fresh certificate of incorporation on January 6, 2022.
The company operates in the value retail sector, offering a diverse range of both apparel and non-apparel consumer goods. These products are retailed through a network of stores operating under the brand names ‘Express Baazar’, ‘Mega Baazar’, and ‘Style Baazar’. The company’s offerings are bifurcated under the apparels and general merchandise verticals. Within the apparels vertical, it offers garments for men, women, boys, girls and infants, whereas it’s general merchandise offerings include both non-apparels and home furnishing products. Its target customer segment is the aspiring middle class comprising of households, comprising of fashion conscious, value and quality seeking youth and young families, which forms the bulk of purchasing power of the Indian population. The company focuses on providing a family-oriented shopping experience, offering quality products and strives to offer every Indian stylish merchandise at an affordable price. By providing a family-oriented shopping experience, it is a one-stop shop catering to the requirements of the entire family by providing a quality product portfolio at an affordable price.
The company ventures into untapped markets with high potential by offering multiplicity of brands, wide range of apparels and general merchandise, customised product range catering to the local preferences, brand specific counters highlighting specific products and brands such as Sparky and K-Lounge counter, where it offers branded products for the Killer brand. Its stores are operated on a cluster-based expansion model in which a new store is opened and operated within the same or nearby districts in which it operates its existing stores. This enables it to increase efficiencies in supply chain and inventory management processes, strengthen its brand visibility in local markets, optimize its marketing expenditure, efficient utilization of its human resources and provides it with an incisive understanding of customer preferences at a micro market level.
Business area of the company
The company operates in the value retail sector, offering a diverse range of both apparel and non-apparel consumer goods.
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