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Asian Paints is the largest paint company in India, 3rd largest paint company in Asia and 9th largest in the world. The company has diversified product portfolio. Revenue from decorative coatings is 83.7%, feom International operations is 11.6%, Feom industrial coatings is 2.4% and from home improvement business is 2.3%. Market leader in decorative paints segment with a market share ~60% and ~15% market share in industrial paints. The company has wide presence across the globe (60 countries). Geographical Revenue Mix: Asia - 44%, Middle East – 27%, Africa -24% and South Pacific – 5%.
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Asian Paints has come a long way since its small beginnings in 1942. It was set up as a partnership firm by four friends who were willing to take on the world’s biggest, most famous paint companies operating in India at that time. Over the course of 25 years, Asian Paints became a corporate force and India's leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1967. Today, it is double the size of any other paint company in India.
The company also operates through ‘PPG Asian Paints Pvt Ltd’ (50:50 JV between Asian Paints and PPG Inc, USA, one of the largest automotive coatings manufacturer in the world) to service the increasing requirements of the Indian automotive coatings market. The second 50:50 JV with PPG named ‘Asian Paints PPG Pvt Ltd’ services the protective, industrial powder, industrial containers and light industrial coatings markets in India. Vertical integration has seen Asian Paints diversify into chemical products such as Phthalic Anhydride and Pentaerythritol, which are used in the paint manufacturing process. The company has discontinued production of Phthalic Anhydride from end of July 2017. Today, the Asian Paints group operates in several countries across the world across four regions viz. Asia, Middle East, South Pacific and Africa through the eight corporate brands viz. Asian Paints, Asian Paints Berger, SCIB Paints, Apco Coatings, Taubmans, Causeway Paints and Kadisco.
Business area of the company
Asian Paints manufactures a wide range of paints for decorative and industrial use. In Decorative paints, the company is present in all the four segments v.i.z Interior Wall Finishes, Exterior Wall Finishes, Enamels and Wood Finishes. It also offers Water proofing, wall coverings and adhesives in its product portfolio. In the Home Improvement and Decor category, the company is present in the Kitchen and Bath fittings space and offers various products under Sleek and Ess Ess brand respectively.
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