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Aditya Birla Sun Life AMC is a joint venture between Aditya Birla Capital and Sun Life AMC. The company cater to a wide range of customers from individuals to institutions through this pan-India network and offering of customer solutions, which positions it well to attract a large segment of the Indian mutual fund market across varying customer requirements and risk profiles and to develop a broad customer franchise with a strong retail customer base. It has achieved this leadership position through its focus on consistent investment performance, extensive distribution network, brand, experienced management team and superior customer service.
Since the company’s inception in 1994, it has established a geographically diversified pan-India distribution presence. Its distribution network is extensive and multi-channeled with a significant physical as well as digital presence. It managed 118 schemes comprising 37 equity schemes (including, among others, diversified, tax saving, hybrid and sector schemes), 68 debt schemes (including, among others, ultra short-duration, short-duration and fixed-maturity schemes), 2 liquid schemes, 5 ETFs and six domestic FoFs, as of June 30, 2021. Its flagship schemes include Aditya Birla Sun Life Frontline Equity Fund and Aditya Birla Sun Life Corporate Bond Fund, both of which have grown to become leading funds in India under its management.
Business area of the company
The company operates as an investment management firm. The company offers portfolio advisory and wealth management services.
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