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Aditya Birla Lifestyle Brands Limited (ABLBL) emerged after the vertical de-merger of western wear brands within the Madura Fashion and Lifestyle’s business from Aditya Birla Fashion and Retail Limited (ABFRL) into a newly incorporated entity.
The company encompasses the lifestyle brands of Louis Philippe, Van Heusen, Allen Solly, Peter England and Simon Carter. Additionally, it has youth-fashion western wear brands of American Eagle, innerwear business under Van Heusen and the sportswear business of Reebok.
Over the years, this portfolio has carved out a leadership position in the market, consistently delivering business outcomes across revenue growth, profitability, cash flow and return on capital employed.
Business area of the company
The company is a leading force in fashion, curating a distinguished portfolio of premium western wear brands. It has a repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England established for over 25 years. These brands have achieved consistent growth over the years, driven by a strong focus on consumer-centric product innovation that keeps them ahead of market trends. Strategic expansion into new categories and geographies has further unlocked continuous growth opportunities.
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