Affle India Limited | Company Analysis

Affle India  Ltd - Company/Stock Review based on Q2 FY-22  and FY 2020-21 data. The ebook contains a Fundamental Analysis of the company considering both Quantitative (Financial) and Qualitative Parameters.  Affle has a presence in the digital ad tech space. 

Affle India Ltd is rated on 5 parameters - Company, Industry, Governance, Financials & Valuation.

Total number of pages- 79

ANALYSIS OVERVIEW 

 
1. COMPANY 

Milestones 

Shareholding Structure 

Business Segments 

Programmatic Ecosystem 

Programmatic advertising 

Consumer intelligence-driven end-to-end mobile tech platform 

Strategic acquisitions & investments 

Enabling an omnichannel connected ecosystem 

Affle’s Data Sources 

Revenue Models 

Programmatic ad buying spend 

Revenue Mix- CPCU vs non-CPCU 

CPCU Business- Annual Performance Trend

CPCU Business- Conversions Trend 

Revenue Mix- (Geographical) 

Verticalized focus on High Growth Categories 

Business Case Study- Swiggy 

Business Case Study- KFC 

Business Case Study- Levi’s 

R&D 

Human Resource 

Affle 2.0 Strategy 

Challenges faced by Affle in the Indian market 

Peers 

Clients 

Enterprise Summary 

 
2. INDUSTRY 

Digital Economy 

Why do Advertisers prefer digital media? 

Business models in the Ad Tech industry 

Digital Ad Industry 

Digital India VS Global 

Global Industry Trends 

Digital India 

E-Commerce Trend in India 

Ad Spends- India 

Trends in Digital Media Buying 

Data Privacy 

Risks 

 
3. CORPORATE GOVERNANCE 

Shareholding Pattern 

Major Shareholders 

Board Profile 

Remuneration 

Employee Reviews 

Awards and Recognition 

Governance Summary 

4. FINANCIAL INFORMATION 

Q2-FY22 Results Snapshot 

Historical Growth Rate 

QUARTERLY SALES

Quarterly Operating Profit 

Quarterly Net  Profit 

Annual Sales 

Annual Operating Profit 

Annual Net Profit 

Debt Profile

Return Ratios 

CASH FLOW ANALYSIS- 3 YEAR TREND 

CASH FLOW ANALYSIS- 1 YEAR TREND 

Cost Analysis 

Financials- Peer Comparison 

Forensic Analysis 

FINANCIAL SUMMARY 

5. VALUATION 

SHARE PERFORMANCE 

P/E Trend 

Valuation Ratios 

Relative Valuation 

FINAL RATING 

SWOT Analysis 

Data Source 

Disclaimer 

About Us 

Mission 

Stock Subscription Product 

Our Products & Services 

Contact Us

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